Understanding McLuhan/Understanding McLuhan (1996)(Voyager)[Mac-PC].iso/pc/mcluhan.dxr/05699_Field_OMZI T19.txt

Text File | 1996-04-10 | 722b | 14 lines

specialists now. You must be a specialist if you
want to survive. Well, McLuhan said the age of
specialism is over. Well, that made people very
angry. They didn’t understand that he was talking
about the effects of electronic process ending the
possibility that specialist knowledge from any one
discipline could solve any of our problems. He
would just point to what’s really happening. He’d
say, “This is a think tank. You can’t solve any
problems without having fourteen people from
fourteen different disciplines all talking to each
other trying to come up with a big-patterned
solution to the problem. You don’t call in one guy
who is one specialist from one discipline and have